The Sniff & Bark brand began in 2020 as the brainchild of Faith who started the enterprise as a side hustle. With time, persistence, and growing business savvy, she discovered that there was an unmet niche in the pet industry for attractive, high-quality, and responsibly produced dog accessories.
Born in China, Faith attributes her dedication and commitment to her parents — a mother who taught her kindness and compassion and her entrepreneur father who showed her what resilience and courage meant. Sacrificing a lot to give their daughter a brighter future, they sent her to Canada at the young age of 14.
Fast forward 12 years later and Faith had become the proud owner of an up-and-coming brand with a passionate community of fellow dog lovers. As the company grows to new heights, she continuously looks for ways to offer products that will bring her customers joy while being functional and well-designed.
It was thus perhaps serendipity that she met Maya in 2021.